We help our clients accelerate progress, shape outcomes, and envision the future. Through collaboration with companies across industries, we build scalable brand systems and products that leverage emerging behaviors and technologies, and ultimately unlock potential. Learn more about what we can do for you.
We create aesthetic functional, technology-forward work that enhance and harmonize brand experiences across diverse surfaces.
Visual design
Content strategy
Art direction
“>OpenAI is a research and deployment company, whose mission is to ensure that Artificial Intelligence (AI) benefits all of humanity. With breakthrough products like DALL-E and ChatGPT—image and text generators—its work reimagines how people and society can collaborate with technology. Through the development of its API, OpenAI enables the safe deployment of these products to a host of enterprise customers, driving innovation across industries. At the same time, it creates open-source tools that inspire and educate everyday users about the potential of the technology.
In tandem with milestone product launches, OpenAI asked AREA 17 to help craft a refreshed visual identity and website to engage users, host its free and commercial products, and demonstrate its steadfast commitment to safety.
OpenAI is made with Twill, our open-source CMS for Laravel.
openai.com
Strategy
UX Strategy
Strategic planning
Project Management
UX / Market Research
Testing / Measurement
Design
UX Strategy
Strategic planning
Project Management
UX / Market Research
Testing / Measurement
An E-commerce Experience Driven
By Patagonia’s Brand Mission
An E-commerce Experience Driven
By Patagonia’s Brand Mission
An E-commerce Experience Driven
By Patagonia’s Brand Mission
An E-commerce Experience Driven
By Patagonia’s Brand Mission
An E-commerce Experience Driven
By Patagonia’s Brand Mission
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Ceramics Basics Instructor
Master The Basics Instructor
Ceramic Basics Instructor
Ceramics Superhero Instructor
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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
Dan Smith
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
Mary D. Hall