hae design

Oopsie cookies

Branding and website design

Oopsie was born in Chicago out of a shared obsession to reimagine the world of cookie from the ground up. It is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people. The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods, desserts of all kinds – from pies to cakes to candies and more. Everyone is invited to Taste Weekly at Oopsie!

Our role


Project management
Brand strategy
Content strategy
Market research


Creative direction
Art direction
Visual design
Logo design
Application design
Website design
Motion design

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